Lindsey Garrett is a non-traditional marketing-obsessed nerd. With an art-teaching degree, graphic design background, and over 12 years of highly successful marketing-by-chance endeavors, Lindsey focuses on marketing tactics that are logical, derived from common sense, and live in the real world.
When she is not enjoying the amazing Michigan outdoors with her husband, playing with her Shiba Inu (dog), building a website or keeping up on the latest social and online media trends, Lindsey works for a large Michigan home-builder, freelances, dedicates her skills to help manage KKOOM, an international 501(c)3 non-profit, and is webmaster for a local non-profit park and land preserve organization. She also is an avid Red Wings fan. Lindsey truly believes sleeping is optional.
While Lindsey works full-time in Kalamazoo, she is available for both freelance graphic design projects and social media/marketing communications consulting. From full print design services and company branding to social media training and strategic planning, Lindsey loves focusing on small businesses and helping them grow.
Lindsey takes a different approach to her freelance graphic design and marketing consulting. What if freelance and consulting work wasn’t all about the bottom line? What if it was actually about improving the customer’s business?
Traditional graphic design and marketing freelancers build their businesses around having the software, knowledge and power that a business owner doesn’t. They hold your design files hostage and talk at you, not with you. Lindsey believes providing your business with what you need where and how you need it (even if it cuts her out of future projects) is a better approach. She would rather create a template for you to be able to update yourself, then charge you every two months for changes. And, she believes that by working with you instead of holding you hostage; you will be more likely to work with her in the future. That's empowerment.
Lindsey also has a strong belief in giving back to the communities where she lives and works. She currently maintains the website she created for Woodland Park and Nature Preserve and is on the Board of Directors for Korean Kids & Orphanage Outreach Mission (KKOOM). She is always interested in new ways to get involved in her communities.
“Bold Design Marketing” is a concept. It’s an idea, a thought, a love obsession.
Too often, there is a great chasm between beautiful design and successful marketing campaigns. Designers don’t understand the practicality needed for a sales team on the go. And sales and marketing professionals may not understand the subtle nuances that move a piece from average to powerful design. Both sides make sacrifices and campaigns fall in the “eh” category.
Bold design marketing is the marriages of beautiful and practical, adding an edge. With a background in design and years of real world, small business marketing success, Lindsey is obsessed with finding the balance, and closing the chasm between design and marketing. She believes even “campaigns on the fly” can be driven by strong design.
Taking the balance one step further, Lindsey prefers to push the envelope. Marketing is no longer simple static ads in magazines and on billboards. Marketing is a living, breathing, very social life force to every business. Stepping out from the norm is the new norm to succeed.
ALLEN EDWIN HOMES, PORTAGE, MI Marketing Manager, July 2012 – Present Marketing Associate, August 2010 – July 2012 Manages all graphic design, content management, brand integrity, CRM, digital marketing initiatives, marketing analytics and online visibility for Michigan’s largest home builder. Develops and executes all social and internet related marketing and media. Oversees Realtor relationship programs, events, $1 million + budget and brand management. Initiates and manages marketing analytics and new directions for CRM software. Provides marketing tracking and research as well as supervising contracted employees. Builds and maintains consistent, positive relationships with 3rd Party Vendors.
SELF-EMPLOYED, PORTAGE, MI Freelance Graphic Designer and Social Media/Marketing Consultant, 2006 – Present Part–time independent graphic designer and social media/marketing consultant. Projects have included menus, print advertising, Facebook company pages, social media strategy and training, websites, marketing training and logo designs.
COMMUNITY ACTION, BATTLE CREEK, MI Marketing Manager, July 2007 – March 2010 Managed all marketing, external communications and related design needs for 300+ employee 501(c)3 non-profit agency. Successfully developed, designed and maintained collateral materials, advertising, media relationships and websites for multiple programs and audiences. Responsible for all aspects of printed literature, including design, concept, consistent branding, copy, and printing.
MANATRON, INC., PORTAGE, MI Proposal Coordinator, June 2005 – July 2007 Coordinated teams and wrote/edited proposal responses to government requests for proposals (request for bids). Created sales support materials, including demonstration handouts, qualifications to serve booklets, graphical depictions of software business processes and various other design/written work as needed.
KOREAN KIDS AND ORPHANAGE OUTREACH MISSION (KKOOM), PORTAGE, MI Member, Board of Directors, October 2010 – Present In addition to general Board of Director responsibilities, provides marketing and graphic design support to the organization, including design of ads, collateral material, web/email campaigns, direct mail design, and marketing analytics. Provides, on average, 5-15 hours per month of volunteer time.
WOODLAND PARK AND NATURE PRESERVE, BATTLE CREEK, MI Web Designer/Web Master, July 2010 – Present Designed and maintain website and analytics for park. www.woodlandparkbc.com. Approximately 60-80 hours of initial design work volunteered. Average of 10-20 hours per year to maintain.
WESTERN MICHIGAN UNIVERSITY, KALAMAZOO, MI
HONORS AND AWARDS
ACTIVITES AND SOCIETIES